In 1967 Malcolm Bricklin started Subaru of America. This established him as a maverick entrepreneur and a man ahead of his time. Now, 40 years later he’s back and ready to do it all over again. But this time it’s China and the stakes are higher than ever.
THE ENTREPRENEUR is a new nonfiction film that reveals the most intimate details of Malcolm Bricklin’s journey around the world trying to put together the biggest business venture of his life. The movie chronicles outrageously private meetings with investors to epic negotiations with executives of China’s leading automobile manufacturer, to driving futuristic cars that drive on land and water . The film also reveals Bricklin’s nail-biting, down-to-the-11th-hour dance with his own investors. As such, THE ENTREPRENEUR is not only a crash course in capitalism and globalization, it is also a portrait of a legendary business man pursuing his ultimate dream, and perhaps his last Big Deal.
Documentaries like THE ENTREPRENEUR work as entertainment when the filmmaker is granted unfettered access to his or her subject, and when the subject pursues his or her objective without any hint of self-consciousness. In the case of THE ENTREPRENEUR, the extraordinary access and cooperation the filmmaker was granted had everything to do with the fact that subject and filmmaker are also father and son.
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